Digital Media Vs Traditional Media – A Comparative Analysis

It is certain that social and computerized media are fundamentally affecting customer conduct. With the development of the Internet, organizations have understood the need to fortify their online nearness and, along these lines, are spending abundant measure of assets in advanced advertising.

While prior, promoting was principally restricted to daily papers, radio and TV, today it has gone past them. Both the conventional and computerized media have their own particular exceptional viewpoints. This article will offer a similar examination of both these media.


Most likely, publicizing efforts through customary media achieve a vast piece of the populace. Notwithstanding, the message achieves a much bigger number of individuals through online media. The Internet achieves a scope of individuals inside a limited ability to focus time. While customary promoting is constrained just to a specific geology, online media knows no boundary.


Computerized media cuts costs fundamentally. TV, radio and daily paper promotions are costly. The cost relies upon the opening and space picked. Utilizing the advanced stage is useful for little firms who are tight on spending plan.

Media checking

Media checking is more straightforward in online media than conventional media. Organizations can see and measure continuously the viability of their crusade and plan facilitate exercises. Be that as it may, in the event of conventional media constant media checking is an intense errand.

Discoursed and Monologs

Promoting through advanced media permit exchanges amongst organizations and customers. Through web-based social networking, customers can talk about their items and administrations online continuously. Correspondence streams only one route in conventional media and this can prompt perplexities and issues. Be that as it may, in computerized media correspondence streams both ways.


Engagement is significantly higher in the computerized platform.Through advanced promoting, organizations can urge clients to visit their sites and test their items and administrations. Clients can likewise connect with organization delegates and find out about the item. Suggestion to take action is simpler through advanced media when contrasted with conventional media.

Notwithstanding, it will not be right to state that customary promoting is dead. There are as yet many parts of the world, where the Internet is yet to reach and individuals are yet to be PC well disposed. In such cases, conventional media assume a vital part in passing on the message.

By the by, with time computerized showcasing is giving a hardened rivalry to conventional advertising. Computerized showcasing patterns have changed the principles of the amusement and an ever increasing number of organizations are uniting their online nearness to remain aggressive in the market.